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Introduction ‘robot.txt’ is a small text file & it plays an important role in technical SEO and website crawling instructions to automated clients, commonly called bots, crawlers, or spiders. A robots.txt file tells compliant search engine crawlers which URLs they are allowed or not allowed to request from a website. It is mainly used to
What Is Social Media Marketing? Social media marketing is the use of social networking platforms to communicate with an audience and achieve specific marketing goals. Businesses can use social media to: Social media marketing can include both organic marketing and paid advertising. Organic social media marketing involves publishing content and engaging with users without directly
What Is Google Search Console? Google Search Console (GSC) is Google’s free platform for website owners, developers, publishers, and SEO professionals. It shows how Google discovers, crawls, indexes and displays your pages in Google Search. It also provides search-performance data such as clicks, impressions, click-through rate (CTR) and average position. Search Console is not a
